OUTPUT: an ice cream.

OUTCOME: a kid beaming with joy, face smeared with melted ice cream.

Too often, we measure success by how well we delivered a product or solution, and overlook whether it made a meaningful difference for the customer.

What meaningful difference is my work meant to make, and for whom?

What evidence would tell me that the intended difference actually happened?

What could I learn by asking the people who receive my work?

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Overnight took years.